advertising strategy


advertising strategy
марк. стратегия рекламы, рекламная стратегия, рекламный подход (определенный способ организации рекламной кампании или составления рекламного сообщения, выработанный исходя из приоритетности целей, стоящих перед рекламодателем; напр., рекламодатель будет использовать один рекламный подход, если он хочет привлечь внимание к марке, и другой, если акцент делается на привлечении внимания аудитории к высокому качеству товара)
Syn:
See:
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рекламная стратегия

Англо-русский экономический словарь.

Смотреть что такое "advertising strategy" в других словарях:

  • localised advertising strategy — /ˌləυkəlaɪzd ædvətaɪzɪŋ ˌstrætədʒi/ noun planning an advertising campaign for a particular country or area of a market rather than a global campaign …   Marketing dictionary in english

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Strategy guide — Strategy guides (攻略本 in Japan, literally capture book ) are instruction books that contain hints or complete solutions to specific video games. The line between strategy guides and walkthroughs is somewhat blurred, with the former often… …   Wikipedia

  • Strategy & Tactics — ( S T ) is a wargaming magazine now published by Decision Games, notable for its groundbreaking move of publishing a complete new wargame in each issue. Beginnings Strategy Tactics began life in 1966 as a wargaming fanzine published by Chris… …   Wikipedia

  • Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… …   Wikipedia

  • strategy — The general or specific approach to investing that an individual, institution, or fund manager employs. Bloomberg Financial Dictionary * * * strategy strat‧e‧gy [ˈstrætdʒi] noun strategies PLURALFORM 1. [countable] COMMERCE a plan or series of… …   Financial and business terms

  • Strategy+Business — Infobox Newspaper name = Strategy+Business caption = Q1 2008 / Issue 50 cover of Strategy+Business type = Quarterly Business Periodical format = Magazine owners = Booz Company publisher = Booz Company foundation = 1995 editor = chiefeditor =… …   Wikipedia

  • Advertising media scheduling — In advertising media planning, scheduling refers to the pattern in which advertising is timed. It is represented as plots on a yearly flowchart that indicates the pattern of times advertising should appear so that it coincides with the most… …   Wikipedia

  • Advertising management — articleissues advert=March 2008 context=March 2008 unreferenced=February 2008 Advertising is a management function. While advertising is the event, advertising management is the whole process a function of marketing starting from market research… …   Wikipedia

  • strategy — /strat i jee/, n., pl. strategies. 1. Also, strategics. the science or art of combining and employing the means of war in planning and directing large military movements and operations. 2. the use or an instance of using this science or art. 3.… …   Universalium

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